This week’s Wednesday Wisdom comes from Seth Godin and compares the Current with the Wind:

The wind gets all the attention. The wind howls and the wind gusts… But the wind is light.

The current, on the other hand is persistent and heavy.

On a river, it’s the current that will move the canoe far more than the wind will. But the wind distracts us.

Back on land, the current looks like the educational industrial complex, or the network effect or the ratchet of Moore’s Law and the cultural trends that last for decades. The current is our persistent systems of class and race and gender, and the powerful industrial economy. It can be overcome, but it takes focused effort.

On the other hand, the wind is the breaking news of the moment, the latest social media sensation and the thin layer of hype that surrounds us. It might be a useful distraction, but our real work lies in overcoming the current, or changing it.

It helps to see it first, and to ignore the wind when we can.

Don’t let the wind distract you from the direction of the current!

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